Sales Leader → Product Manager | PSPO & PSM Certified

Product Manager Ready to Transform Your Vision into Impact

Experienced leader with 10+ years driving business growth, now specialized in Product Management. Ready to leverage my unique blend of business acumen and technical expertise to deliver exceptional products. Open to PM roles in SaaS and B2B sectors across Europe (EU work authorization) and remote in Brazil.

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Gabriel Lima - Product Manager specializing in EdTech and B2B SaaS

Strategic Transition to Product Management

A proven leader who has successfully transformed business challenges into opportunities, now bringing this expertise to Product Management.

10+

Years Leadership Experience

2MM+

Users Impacted

2000%+

Growth Achievement

Advanced Certifications

As a founding team member at Árvore, Brazil's largest digital reading platform, I've witnessed firsthand how the right product decisions can transform entire industries. My journey from sales leadership to Product Management represents a strategic evolution, not a career change.

With 10+ years of leadership expertise and deep EdTech domain knowledge, I bring unique insights into user needs, market dynamics, and business strategy. My experience impacting 2,000,000+ students across Brazil's educational ecosystem gives me unparalleled understanding of product-market fit at scale.

I've invested heavily in formal Product Management education, earning PSPO and PSM certifications while pursuing advanced degrees in Digital Transformation and Product Leadership. Additionally, since 2020 I've been facilitating leadership workshops and have been a certified SPIN Selling expert since 2018, training multiple sales teams.

My multidisciplinary background uniquely positions me to bridge the gap between business strategy and technical execution, making me not just ready for Product Management, but exceptionally prepared to excel in it.

Transformative Project Leadership

Evidence of my ability to drive product innovation, build teams, and deliver measurable business impact.

Tailored Digital Reading Solution for Adventist Educational Network

Árvore

May 2022 - Dec 2022

Led end-to-end product development for Brazil's largest private school network, creating customized solutions that opened access to previously untapped markets while demonstrating product-market fit at scale.

Key Achievements:

Opened access to 200,000+ students in previously untapped market
Increased stakeholder engagement by 50% in first year
Achieved 275% growth in second year after 200+ strategic meetings
Recognized as official partner with invitations to 10+ major industry events

Product Discovery Product Development Stakeholder Management Market Entry Strategies Cross-functional Coordination Product Requirements

Enterprise Sales Department Creation

Árvore

Apr 2022 - Jul 2022

Built Enterprise Sales department from the ground up, focusing on high-value clients including educational groups and school networks. Demonstrated ability to structure teams and processes for scalable growth.

Key Achievements:

Generated highly significant revenue for the business
Achieved sales conversions aligned with market standards
Cultivated relationships with prominent educational networks
Achieved unprecedented market penetration in major groups

Complex Sales Product Management Project Management Strategic Negotiations Team Management

Employer Brand Improvement

Árvore

Dec 2020 - Jun 2021

Created comprehensive recruitment strategy as a 6-month project, dividing approach into internal and external verticals to transform company's talent acquisition capabilities.

Key Achievements:

Achieved 2000% increase in spontaneous applications
Reduced hiring time by 50%
Maintained e-NPS of 92%
Attained 4.8/5 rating on Glassdoor
Recognized as 'Great Place To Work'
Voluntary turnover below 5% in 2020-2021

Employer Branding Recruitment Cross-functional Leadership Project Management Business Communication

Academic Excellence & Continuous Learning

Strategic investment in Product Management education, demonstrating commitment and readiness.

Master's Degree, Digital Transformation

Universidade da Maia

Oct 2025 - Aug 2027

Pioneering course in Portugal focused on leading digital change in organizations, covering Digital Strategy, AI, Business Analytics, and organizational change management.

Postgraduate Degree, Digital Product Management

Porto Business School

Oct 2025 - Jan 2026

Executive training mastering complete cycle of digital product development using modern frameworks like Opportunity Solution Tree and Continuous Discovery.

Postgraduate Degree, Digital Product Leadership

Tera

May 2023 - Dec 2024

Grade: 9.5/10

Intensive certification building high-impact product leaders with skills across management, design, technology, and business, with focus on AI integration.

Postgraduate Degree, Product Management

Descomplica

May 2023 - May 2024

Grade: 9.7/10

100% online program covering entire product lifecycle from ideation to evolution, focusing on user-centric and data-driven decisions.

MBA, Commercial Management

Fundação Getulio Vargas

Mar 2019 - Aug 2020

Grade: 9.3/10

Strategic and innovative vision for commercial sector, covering Commercial Strategy, Sales Team Management, and Strategic Marketing.

Bachelor's in Business Administration

Universidade do Estado do Rio de Janeiro

2009-2015

Grade: 7.1/10

Comprehensive foundation in business principles, providing the analytical and strategic thinking skills essential for product management success.

Professional Certifications

Industry-recognized certifications validating my Product Management expertise and Agile methodology proficiency.

Professional Scrum Master I (PSM I)

Scrum.org

August 28, 2025

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Professional Scrum Product Owner I (PSPO I)

Scrum.org

August 28, 2025

View Certificate

Core Competencies

A comprehensive skill set spanning technical product management, business strategy, and domain expertise.

Technical Skills

Product Strategy & Discovery

Agile Methodologies (Scrum, Kanban)

Data Analysis & BI (Power BI)

OKR Implementation

KPI Management

User Experience (UX)

Digital Transformation

Business Skills

Stakeholder Management

Cross-functional Leadership

Market Research & Analysis

Strategic Negotiations

Project Management

Change Management

Team Leadership

Domain Expertise

EdTech & Educational Technology

B2B SaaS Products

Enterprise Sales

Digital Reading Platforms

Educational Content Management

Leadership Workshop Facilitation

SPIN Selling Methodology

Beyond Product Management

The personal interests that fuel my creativity and enhance my professional approach

Music & Creativity

Guitar enthusiast with 400+ concerts attended. Favorite band: Fresno.

Creative thinking for innovation

Travel & Exploration

Passionate traveler living by the motto "The world is too big and life is too short".

Global perspective and cultural adaptability

Reading & Learning

From a family of readers, named after Gabriel García Márquez. Favorite author: Valter Hugo Mãe.

Continuous learning mindset

Plant Care & Mindfulness

Plant dad with a house full of greenery. Plant care develops patience, tranquility, and connection with nature.

Nurturing approach with care and attention

Fitness Lifestyle

Sports enthusiast, gym-goer, and cooking lover. Believes in healthy nutrition and lifestyle, including therapy, meditation, and mental health care.

Holistic wellness approach ensures sustained high performance

People & Relationships

Love conversations, time with friends, and quality moments with family. Believes it's impossible to build great things without great people.

Strong interpersonal skills and network maintenance

Let's Build Something Amazing Together!

Ready to discuss how my unique background and passion for Product Management can drive your organization's success.

I'm excited about Product Management opportunities where I can leverage my multidisciplinary background to create products that truly matter. Let's connect and explore how I can contribute to your team's success.

Schedule a Coffee Chat Connect on LinkedIn